BERLEI Presents ' THE CHRISSY BRA'

In tribute to rock luminary, Chrissy Amphlett of the Divinyls, who passed away from breast cancer in 2013, Berlei has partnered with the I Touch Myself Project to create The Chrissy Bra range comprised of two rock 'n' roll bras. With 100% of the profits going to Breast Cancer Network Australia (BCNA), the Post-Surgery bra has been designed for women who have undergone breast cancer surgery and the T-Shirt bra reminds women to touch themselves to take their breast health into their own hands, get to know their breasts and make self-examination a routine part of their lives. 

Chrissy Amphlett rocked our world. The Aussie frontwoman of the Divinyls, paved the way for strong, sexy, outspoken women everywhere. In 2013, she passed away after a courageous battle fighting both breast cancer and multiple sclerosis.

I Touch Myself was the Divinyls' most recognized song and touched millions of fans around the globe. It’s a song that celebrates female sexuality like no other. When Chrissy developed breast cancer, it was a song she wanted to become an anthem for spreading awareness about the importance of touching ourselves for early detection of the disease.

The I Touch Myself Project was launched on the first anniversary of Chrissy’s passing on 21 April 2013. The project was a collaboration between creative agency J Walter Thompson Sydney and Chrissy’s husband, musician Charley Drayton.


"Chrissy voiced it clearly – she wished for all women to be mindful of themselves when they heard the tune; to be good to themselves, listen to your instincts and feel what is going on inside you.
- Charley Drayton

Joining forces to help launch The Chrissy Bra range are famous Aussie artists who have all been touched by breast cancer in some way. 

This year’s campaign features another star-studded list of female artists including Catherine Britt, Liz Drummond, Hannah Field, and Anna Hamilton of Little May, Virginia Lillye, Abbe May, Montainge, Ngaiire and Katy Steele. Photographed by legendary rock photographer, Tony Mott.

Get yours here: http://bit.ly/2caLZwD  #ITouchMyself  

100% of the profits go to the Breast Cancer Network Australia 

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