Wednesday, January 10, 2018

Bea Åkerlund X IKEA // OMEDELBAR

Fashion activist, Bea Åkerlund and IKEA have created OMEDELBAR: a limited edition collection that captures the essence of Bea’s style and esthetic. While still being IKEA of course, OMEDELBAR is a chance to step into something new: the feeling of an exclusive Hollywood showroom where goth and glam meet each other. Large glass hats, red lip-shaped pillows, 3D printed hands for decorative jewelry display, and a B-shaped lamp – are just a few of the OMEDELBAR ingredients – all items that represent Bea.

“It’s a collection that allows for not taking life so seriously. I want people to have a little fun in their lives. You can get one hand and put it on the wall, or 100 hands and turn it into a piece of art. Buy one lip pillow, or buy 20 to create a lip pillow ocean. Fill the hat with anything: from apples to your collection of buttons, to your bathroom essentials. It’s really all up to you.”

The OMEDELBAR collection launches March 2018.